An upfront payment, usually 25–50% of a project's total, that a client pays before work begins to secure the booking and the professional's commitment.
A deposit is money the client pays before any work starts. On a $4,000 brand project, a 40% deposit means $1,600 up front and $2,400 on delivery. It signals the client is serious and covers the professional if the project stalls.
For sellers, a deposit is your best protection against ghosting and slow payers — you’re never working fully unpaid. Many freelancers won’t book a project without one. For buyers, paying a deposit is normal and reasonable; be wary of anyone who demands 100% up front before showing any work.
The number that matters is what the deposit is for. A deposit that’s simply an advance on the total is different from a non-refundable one that covers reserved time. Spell that out in writing — our deposits and payment schedules guide walks through common splits like 50/50 and 30/40/30. If plans change, a clear deposit policy is what keeps the conversation from turning into a fight.