Development
Websites, apps and automations built by independent developers.
What an API developer builds, what connecting your systems costs, and how to hire one who documents the interface so the next developer isn't stuck.
Automation specialistWhat an automation specialist actually automates, what a workflow build costs, and how to hire one who saves you hours without building a fragile house of cards.
Backend developerWhat backend developers actually build, what their rates buy, and how to hire for work you'll never see.
E-commerce developerWhat an e-commerce developer builds beyond a store theme, what a real online-selling build costs, and how to hire one who thinks about checkout and taxes, not just design.
Frontend developerWhat frontend developers build, what their hourly rates cover, and how to judge one when you can't read code.
Full-stack developerWhat a full-stack developer really does, what their hourly rate buys, and when one generalist beats hiring a front-end and back-end pair.
Mobile app developerWhat building a mobile app actually involves, why the price range is so wide, and how to hire a developer who ships to the App Store and back-office alike.
QA testerWhat a QA tester actually does, what their hourly rate buys, and how to hire one who finds the bugs your users would have found first.
SEO specialistWhat an SEO specialist actually does, what a monthly engagement buys, and how to hire one who reports on traffic instead of promising rankings.
Shopify developerWhat a Shopify developer builds, what a store setup or custom theme costs, and how to hire one who keeps your monthly app bill from eating your margin.
Web developerWhat a web developer actually builds, what a real website costs, and how to hire one without getting burned.
Webflow developerWhat a Webflow developer builds, what a custom site costs, and how to hire one who hands you a site you can actually edit yourself.
WordPress developerWhat a WordPress developer really does, what a custom build costs, and how to hire one who won't leave you buried in plugins and security holes.