GLOSSARY

The words money uses

Every term you'll meet in a quote, contract, or invoice — defined in plain English, with what it means for each side of the deal.

C
Cancellation policy

The rules stating how much notice a client must give to cancel, and what they owe if they cancel late or not at all.

Case study

A detailed story of a client project — the problem, your approach, and the results — used to show prospects what working with you actually looks like.

Cash flow

The movement of money into and out of a business over time; positive cash flow means more is coming in than going out.

Change order

A written amendment to a project's agreed scope that documents added work and its extra cost, keeping both sides aligned when requirements change mid-project.

Chargeback

A forced reversal of a card payment initiated by the buyer's bank, returning funds to the customer and often charging the seller a fee.

Chart of accounts

The organized list of every category a business uses to record transactions — assets, liabilities, income, and expenses — the backbone of its bookkeeping.

Churn

The rate at which recurring clients or customers stop working with you over a given period — the opposite of retention.

Cold outreach

Contacting potential clients who don't know you yet — by email, message, or call — to introduce your services and start a conversation.

Commission

A fee charged as a percentage of a sale, or pay earned for closing one — the cut a platform or salesperson takes from each transaction.

Conversion rate

The share of prospects who take a desired action — like booking a call or hiring you — out of everyone who had the chance to.

Copyright

The automatic legal right of a creator to control copying, distribution, and adaptation of an original work, lasting for decades after it's made.

Cost-plus pricing

Setting a price by adding a fixed profit margin on top of what the work costs you to deliver.

Cross-sell

Offering a client an additional, complementary service alongside what they came for — like a logo buyer who also needs business cards.

Customer acquisition cost (CAC)

The average amount you spend to land one new client — ads, tools, platform fees, and the value of your own time — added up and divided by clients won.

P
Package pricing

Bundling services into a single fixed-price offer instead of charging hourly, so clients know the total cost upfront and you're paid for outcomes.

Payment processor

The service that moves money from a buyer's card or bank to the seller, handling authorization, settlement, and a small per-transaction fee.

Payment terms

The rules stating when and how a client must pay an invoice, such as net-30, due on receipt, or a deposit plus balance.

Payout

The transfer of earned money from a marketplace or processor to the seller's bank account, after fees and any holding period.

Pipeline

The set of potential deals at various stages — from first contact to signed contract — that you track to forecast upcoming work and revenue.

Platform fee

The cut a marketplace charges on your transactions, or the subscription it charges for hosting your business, listings, and payments.

Portfolio rights

The creator's right to show completed work in their portfolio or marketing, even after ownership of that work transfers to the client.

Profit and loss statement (P&L)

A financial report summarizing a business's revenue, expenses, and resulting profit or loss over a set period, such as a month, quarter, or year.

Profit margin

The percentage of revenue left as profit after costs, found by dividing profit by revenue — a measure of how efficiently a business earns.

Project brief

A short document a client prepares describing what they need, why, and any constraints, giving professionals enough to scope and price the work.

Proposal

A document a professional sends a prospective client outlining the proposed work, approach, timeline, and price, aiming to win the project.

R
Rate card

A published list of a professional's standard prices for each service, giving clients clear expectations before they ask for a quote.

Reconciliation

The process of matching your accounting records against bank statements to confirm every transaction is accurate and nothing is missing or double-counted.

Referral fee

A payment made to someone for sending you a client who converts, usually a percentage of the resulting revenue or a flat finder's amount.

Request for proposal (RFP)

A document a buyer publishes describing a project and inviting professionals to submit competing proposals, used to compare options before hiring.

Rescheduling policy

The rules for moving a scheduled appointment — how much notice is required and whether fees apply — distinct from canceling outright.

Retainer

A recurring fee that reserves a professional's time or guarantees ongoing work each month, paid whether or not the full time is used.

Revenue

The total money a business earns from selling its services or products over a period, before any expenses are subtracted.

Revision round

One cycle of client feedback and the edits that follow it, defined and counted in the contract so unlimited changes don't quietly erode your fee.

Runway

How many months a business can keep operating on its current cash before running out, calculated by dividing cash reserves by monthly burn rate.

Rush fee

A premium charged for work delivered faster than your standard timeline, compensating for the reshuffled schedule and after-hours effort it takes.