Work delivered without the creator's branding so the client can present it as their own, common when agencies resell a subcontractor's work.
White-label work is made to be re-badged. You deliver it clean — no logo, no credit, no fingerprints — and the client puts their own name on it and sells it as theirs. An agency that lands a client but doesn’t do web development in-house might hire you to build the site white-label, then present it as the agency’s own work.
For sellers, white-labeling is steady behind-the-scenes income, often from a handful of repeat agency clients. The trade-off is invisibility: you usually give up public credit and portfolio rights, so make sure the rate reflects that you can’t market the work to win more. Get the confidentiality and credit terms in writing.
For buyers (usually agencies), white-label lets you offer services beyond your team’s skills without hiring. Just be clear on quality control and turnaround, since your name is on the result even though someone else built it.
The clause that matters: whether you can ever claim the work. Most white-label deals say no — which is why the pay has to make up for the lost marketing value. It typically rides on a subcontracting relationship, so define who’s responsible to the end client.