Referrals are the cheapest and best leads you’ll ever get. Ask when a client is happiest — right after a win — and make it specific so they know exactly who to think of.
Email 1 — the ask (send after a successful project)
Subject: Know anyone who could use help with [WHAT YOU DO]?
Hi [CLIENT NAME],
I’m really glad [PROJECT] worked out well. Working with you was a pleasure.
I’m taking on a few new clients over the next [TIMEFRAME], and most of my best work comes from referrals. If you know anyone who needs [SPECIFIC SERVICE — “a website refresh” beats “design help”], I’d be grateful if you’d point them my way or pass along my details.
No obligation at all — but if someone comes to mind, an intro email is the easiest thing in the world for me to take from there.
Thanks again, [YOUR NAME] [LINK TO PORTFOLIO / PROFILE]
Email 2 — with an incentive (optional variant)
Subject: A thank-you for sending clients my way
Hi [CLIENT NAME],
Quick one: I’m growing my client list and would love your help. If you refer someone who books a project, I’ll [YOUR OFFER — “take [X]% off your next invoice” / “send you a [GIFT]” / “credit your account”] as a thank-you.
If anyone needs [SPECIFIC SERVICE], just connect us by email and I’ll handle the rest.
Really appreciate it, [YOUR NAME]
This template is a starting point, not legal advice.