The best time to ask is right after you’ve delivered something the client is happy with. Make it easy: ask a few specific questions so they don’t stare at a blank box.
Email 1 — the ask (send within a week of delivery)
Subject: Quick favor, [CLIENT NAME]?
Hi [CLIENT NAME],
I really enjoyed working on [PROJECT] with you, and I’m glad [SPECIFIC RESULT — “the new booking page is already bringing in inquiries”].
Would you be willing to write a short testimonial I can use on my [WEBSITE / PROFILE]? A few sentences is plenty. To make it easy, here are a couple of prompts — answer whichever you like:
- What was the problem before we worked together?
- What was it like working with me?
- What result did you get, and would you recommend me?
No pressure at all, and I’m happy to edit it down to something you’re comfortable with before it goes anywhere public.
Thanks so much, [YOUR NAME]
Email 2 — gentle follow-up (about a week later, only if no reply)
Subject: Re: Quick favor, [CLIENT NAME]?
Hi [CLIENT NAME],
Just floating this back to the top of your inbox. If a written note is tricky, even one or two lines by reply would mean a lot — or I’m glad to jump on a two-minute call and jot it down for you to approve.
Either way, thank you again for a great project.
[YOUR NAME]
This template is a starting point, not legal advice. Get written permission before publishing a client’s name, photo, or logo.