PROJECT PROPOSAL

Prepared for [CLIENT NAME] by [YOUR NAME / BUSINESS NAME] on [DATE]. Valid until [DATE — give it an expiry so it doesn’t linger].

1. The problem. [STATE THE CLIENT’S SITUATION IN THEIR OWN WORDS — two or three sentences. Show you listened. “Your booking page loses visitors on mobile and you’re getting fewer inquiries than the traffic suggests.”]

2. What I’ll do about it. [DESCRIBE YOUR APPROACH IN PLAIN LANGUAGE — no jargon. Focus on the outcome, not the tools.]

3. Scope and deliverables.

  • [DELIVERABLE 1 — be specific]
  • [DELIVERABLE 2]
  • [DELIVERABLE 3]

Out of scope (quoted separately if needed): [LIST ANYTHING THEY MIGHT ASSUME IS INCLUDED BUT ISN’T].

4. Timeline.

  • Start: [DATE]
  • [MILESTONE 1]: [DATE]
  • [MILESTONE 2]: [DATE]
  • Final delivery: [DATE]

Timeline assumes materials and feedback arrive within [X] business days of each request.

5. Investment. [TOTAL PRICE], structured as: [DEPOSIT %] to start, remainder [on delivery / split by milestone].

Includes [NUMBER] rounds of revisions. Additional work is quoted as a written change order before it begins.

6. Why me. [TWO SENTENCES ON RELEVANT EXPERIENCE OR RESULTS. Link to portfolio or examples.]

7. Next step. To move forward, reply to this email or sign below. I’ll send an agreement and invoice for the deposit, and we’ll book a kickoff call.

Accepted by: ______________________ Date: __________

This template is a starting point, not legal advice.