The short answer
Independent sales coaches charge $150–$450 per session, with a typical engagement around $275 per session. Sessions usually run 60 minutes and are often sold as packages tied to a goal — fixing a leaky pipeline, ramping a new rep, or lifting close rates.
| Tier | Range | What you get |
|---|---|---|
| DIY / free resources | $0 | Books, sales podcasts, and free frameworks. Real for the disciplined. |
| Newer coaches / group | $75–$150 | Coaches building a track record, or group calls with shared time. |
| Independent professional | $150–$450 | One-on-one coaching, call reviews, a method, accountability on numbers. |
| Premium / proven operators | $450+ | Coaches with strong sales records, often sold as monthly retainers. |
What actually moves the price
Coaching is unregulated. Anyone can print “sales coach” on a card, so the title carries no floor. In sales specifically, the honest signal is a track record you can check — what they sold, at what scale, and whether their clients’ numbers actually moved. Motivation is easy to fake; results are not. Ask for specifics and references.
Method versus hype. The valuable end of this market teaches a repeatable process — how to qualify, handle objections, and follow up — that outlasts the sessions. The weak end sells energy and pep talks that feel good and change nothing by Monday. A coach who can name their framework and show it working beats one who just fires you up.
Individual versus team. Coaching one founder on their own selling is cheaper than training a whole sales team, which involves call reviews and reinforcement across people. Be clear on scope; a per-session rate for one person and a team engagement are different commitments.
How this guide is priced
Ranges are compiled from published market data and public rate listings — see our data methodology for how we build them. As the Mindhyv marketplace grows, these figures will be based on real, anonymized booking data from the platform.
Before you hire
Read the sales coach hiring guide for the questions that expose hype without substance, and sharpen your own pipeline first with our guide to cold outreach that works.